The North Little Rock Advertising & Promotion Commission oversees the North Little Rock Convention & Visitors Bureau. The North Little Rock CVB functions as the sales and marketing arm of the Commission.
To promote North Little Rock as a positive tourism and hospitality experience thus enhancing economic growth and quality of life for its citizens and visitors.
- To make a positive difference in the economy.
- To market the community.
- To work as a tourism industry coordinator.
- To represent the tourism industry.
- To build community pride.
In 1965, the Arkansas Legislature adopted Act 185, which provided that any city of the first class may by ordinance of the governing body thereof, levy a tax upon the gross receipts or proceeds from lodging accommodations, restaurants and food service businesses thereby creating legislation establishing the Advertising & Promotion Commission. On June 23, 1975, the North Little Rock City Council approved Ordinance 4530, which established the Commission.
North Little Rock A & P Commissioners
The NLR A&P Commission is comprised of the Mayor, two council members, two representatives of the lodging industry and two representatives of the food service industry.