The North Little Rock Advertising & Promotion Commission oversees North Little Rock Tourism. North Little Rock Tourism functions as the sales and marketing arm of the Commission.
Vision
To create and promote an inclusive environment for people to make vibrant memories in North Little Rock.
Mission
Develop, market and advocate to drive tourism to North Little Rock.
Primary Functions
- To make a positive difference in the economy.
- To market the community.
- To work as a tourism industry coordinator.
- To represent the tourism industry.
- To build community pride.
History
In 1965, the Arkansas Legislature adopted Act 185, which provided that any city of the first class may by ordinance of the governing body thereof, levy a tax upon the gross receipts or proceeds from lodging accommodations, restaurants and food service businesses thereby creating legislation establishing the Advertising & Promotion Commission. On June 23, 1975, the North Little Rock City Council approved Ordinance 4530, which established the Commission.
North Little Rock A & P Commissioners
The NLR A&P Commission is comprised of two council members, two representatives of the lodging industry, two representatives of the food service industry and one member at large.

American Pie Pizza
Chairman

Hampton Inn McCain
Vice Chairman

Wyndham Riverfront
Secretary/Treasurer

Simmons Bank Arena
Commissioner

Brood & Barley
Commissioner

North Little Rock City Council – Ward 4
Commissioner

North Little Rock City Council – Ward 2
Commissioner